About Potomac Concierge
Potomac Concierge was founded in 2005 by two women who realized that the demands of a career, family, and personal needs can be overwhelming. With their staff of specialists, they enjoy helping others find a balance in their lives.
Aida Middel
Aida Sarasua Middel is a lifelong advocate for helping others and a dedicated force in her community. Her passion for service
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Aida Middel
Aida Sarasua Middel is a lifelong advocate for helping others and a dedicated force in her community. Her passion for service began early, volunteering at her local library as a child, and later expanded through years of active involvement in the PTA, coaching and managing sports teams for her three sons, and teaching gardening skills to individuals with physical challenges. Her deep-rooted commitment to volunteerism reflects a genuine desire to support others through life’s transitions—both big and small.
Aida is widely recognized for her problem-solving skills, intuitive understanding of people’s needs, and creative, cost-effective solutions. She is known for going above and beyond expectations, offering a personal touch that brings comfort, clarity, and confidence to those she assists.
With over 20 years of experience as an accountant in both the private and public sectors, Aida specialized in bringing financial clarity and structure to large organizations. Yet, her most rewarding work has always been on a more personal level—helping individuals navigate life’s complexities with compassion and precision.
As co-founder and CFO of Potomac Concierge, Aida blends her analytical background with her passion for people. She plays a vital role in crafting personalized solutions that consistently exceed client expectations. Her thoughtful, hands-on approach and trusted client relationships are central to the company’s reputation for excellence.
Aida is also a lifelong learner, avid reader, and dedicated gardener. She continuously seeks new knowledge and insights to better serve her clients and strengthen the offerings of Potomac Concierge.
Libby Kinkead
I have always been fascinated by people and how we are all connected to each other. My background growing up overseas, a degree in psychology,
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Libby Kinkead
I have always been fascinated by people and how we are all connected to each other. My background growing up overseas, a degree in psychology, creating and managing a business, as well as raising three children brings a unique skill set and knowledge base to Potomac Concierge. Additionally, I am on the faculty at Montgomery College where I teach a class called Declutter Your Life and Space.
I have long considered myself a “people person” – I am fascinated by people, their stories, and the connections we all share. I find you can learn something from everyone, we all have something to offer, and that no matter what life throws at you, it is typically the kindness and care of others that help you through. We are in this together, and I believe it is our human duty to make a positive difference in each other’s lives.
I treasure being part of Potomac Concierge where I am able to do what I love on a daily basis. I enjoy the process of tackling challenges, creating solutions, and providing organization, structure and direction to both personal and professional projects.
Why did you create your business?
Aida and I created Potomac Concierge with the desire to make a real difference in busy people’s lives. We know through personal experience that the innumerable demands of life can be overwhelming, consuming, and time-draining. And all too often, when push comes to shove, it’s the things that really matter to us that fall to the wayside.
The work we do empowers our clients to do more of what they value – whether at home, in the office, or in taking care of themselves. Through exceptional personal assistant services, organization services, and turn-key move management, we are changing the way people live and directly improving their quality of life. Our goal is to give our clients back a truly invaluable resource: their time.
Amelia
Amelia brings sophisticated organizational skills and visual design… Read more
Amelia brings sophisticated organizational skills and visual design experience to her clients. She especially enjoys working with homeowners whether setting up to live in a new home, decluttering and staging prior to selling or simply redesigning and improving current living spaces. Amelia was born and grew up in the United Kingdom, graduating from the University of Manchester with a MA in History of Art. Following a successful career in public relations both in the UK and Washington DC, Amelia took time off from professional pursuits to raise a family with three very active children in McLean VA. Juggling family, community/school volunteerism as well as beginning a portrait photography business kept Amelia skills honed and primed for Potomac clients. She is a good listener and brings energy and enthusiasm to all aspects of the job. Amelia is a dual UK and US citizen.
Carrie
Carrie earned her Marketing and Management degree from the… Read more
Carrie earned her Marketing and Management degree from the University of Pennsylvania and has extensive experience in strategic marketing. As a Senior Marketing Director for Whole Foods Market, she led promotions, store openings, and regional initiatives with exceptional organization and creativity. Passionate about reducing client stress, Carrie excels in problem-solving and delivering tailored organizational solutions. A proud mom of two, she enjoys pickleball, travel, and a good book.
Cristina
Cristina brings a background as a certified Life Coach and… Read more
Cristina brings a background as a certified Life Coach and productivity consultant to her professional organizing work. She’s also experienced in event planning and execution, hospitality, and business management. She loves finding any points of friction in someone’s business, home, or personal life and solving them with efficient, creative solutions. She believes that there’s a solution (or 10) for any problem! Most importantly, she believes that you can love the process as much as the final result.
Erika
Erika holds a Master’s degree in Secondary Education and dual… Read more
Erika holds a Master’s degree in Secondary Education and dual Bachelor’s degrees in Accounting and French. Her career began in auditing, financial analysis, and accounting management, where precision and attention to detail were key. As a military spouse, Erika’s frequent relocations honed her organizational skills, allowing her to create efficient systems tailored to each home and stage of life. She now uses her expertise to help clients design functional, easy-to-maintain spaces that fit their unique needs.
Helen
Helen has over 20 years of experience in the DMV real estate… Read more
Helen has over 20 years of experience in the DMV real estate industry. Having held roles such as Title Office Manager and Director of Operations, she excels in streamlining processes, managing complex projects, and building strong relationships. Known for her organizational skills and attention to detail, Helen is skilled at creating efficient systems. Helen applies these strengths to personal assistance and organizing, helping clients streamline their daily lives, manage schedules, and create organized, functional spaces. Her goal is to reduce stress and help clients focus on what matters most.
Joan
Joan has a passion for turning chaotic, cluttered spaces into… Read more
Joan has a passion for turning chaotic, cluttered spaces into organized and functional environments. She has extensive experience with closet design and organization, creating and implementing organization solutions for home and office, decluttering and staging. A DC native, Joan has a BA from the University of Maryland and a graduate degree in Landscape Design.
Joan C
Joan, a longtime D.C. native from Spring Valley, holds a Bachelor… Read more
Joan, a longtime D.C. native from Spring Valley, holds a Bachelor of Science in Education from Lesley University. With over 30 years of teaching experience in the DMV, she developed strong organizational, project management, and problem-solving skills. Joan now uses these talents to help clients declutter and create functional, beautiful spaces. She is dedicated to making a positive impact and enjoys providing personalized support to meet her clients’ needs.
Karen
Karen has a BS in Psychology/Sociology from Greensboro College in… Read more
Karen has a BS in Psychology/Sociology from Greensboro College in NC. After working as an inside sales representative at a software development company, she took time to raise her children. During that time, Karen volunteered in many school programs and fundraisers. She is a very outgoing, people and detail oriented person and with her motivation and precision, she is always ready to tackle any project small or large.
Kristin
Kristin graduated cum laude with a degree in Fashion Merchandising… Read more
Kristin graduated cum laude with a degree in Fashion Merchandising from the University of Maryland. After 20+ years as a high-end specialty clothing buyer in DC, she developed a sharp eye for detail and a keen sense of organization. She has an understanding of the needs and wants of our clients. Kristin is very thorough and enjoys the process of getting clients ready for a move, but also loves the challenge of organizing their new space. Kristin’s patient and calm style help to put everyone at ease.
Lauren
Lauren has a bachelor’s degree in Communications from the… Read more
Lauren has a bachelor’s degree in Communications from the University of Maryland. Prior to joining Potomac Concierge, Lauren has gained considerable experience in customer relations and management. She also has a background in the mortgage industry. Lauren is organized, detail oriented and very personable. She loves meeting new people and is passionate about building strong relationships with clients and colleagues.
Marley
Marley is passionate about using her design and organizational… Read more
Marley is passionate about using her design and organizational skills to uplift others. With a graphic design degree and a fine arts background, she excels at creating beautiful organizational systems that are highly functional and efficient. She has handled a range of projects including decluttering, downsizing, packing and unpacking residential moves, staging homes for sale, and overseeing renovations. With a keen eye for detail and a kind, patient approach, Marley is an expert at turning chaos into calm.
Shannon
Shannon has a bachelor of science degree focused in political… Read more
Shannon has a bachelor of science degree focused in political science from Queens University. She spent over 20+ years at a public relations firm in DC handling all administration projects – benefit administration, HR, payroll, and event management, to name a few. With many personal and corporate moves, office renovations, being raised by a long-tenured realtor, and overall administrative projects under her belt, Shannon has all the qualifications to be a valued member of the Potomac Concierge team. She will make sure every client and colleague feels valued, heard and respected. Her life motto is to have integrity, authenticity, self-awareness and to love animals, especially dogs.
Susan
Susan holds an MA in Spanish Language and Literature from Rice… Read more
Susan holds an MA in Spanish Language and Literature from Rice University. She has spent most of her professional life working at large law firms as a translator/interpreter and international legal assistant, where she gained extensive skills in client relations, business organization, managing, and overseeing complex projects often in high-pressure environments. As a resident of Spain for over six years, Susan has managed international moves and has become a specialist in coordinating with global entities and handling day-to-day issues that often arise. She is personable and an expert at follow through, always with an eye on getting the job done.
Our Accreditations
Giving Back
As an active part of the Washington, DC community, Potomac Concierge makes it a priority to give back to others in need. We choose our charitable activities based on those we are most positioned to help, as well as based on our personal passions and community goals.